What Booking Gentry Costs
There is no number on this page, and there is a reason worth two minutes of your time. What follows is everything that decides the figure, so that when you ask for it, you already know what you are asking about.
What is always included
One flat fee. Travel and lodging are inside it, not added to it. He brings the equipment he needs. The material is built around your event, your product and your audience. Nothing appears as a line item after the contract is signed.
Whatever the event costs you, this line of it does not move.
What actually decides the number
How long. Half a day, a full day, or several days.
How many touchpoints. A keynote is one thing. A keynote, an evening performance and a team session on the same trip is another.
How much is built for you. Messaging shaped around your product, your positioning and your qualifying questions takes preparation that generic material does not.
What role he is playing. In his own words: a private salon performance, a leadership retreat and a conference keynote are different instruments, not interchangeable products.
Why there is no price list
A price list assumes everyone is buying the same thing. Nobody is. A trade show floor and a general session ask for different work, different preparation and a different day. A single published number would be right for almost nobody who read it.
What you are actually pricing
Keynotes. A main-stage talk that makes judgment, persuasion and self-deception visible in the room rather than described from a slide.
Trade shows. Booth traffic that stops, stays and qualifies itself, in a hall where everyone else is being walked past.
Receptions, dinners and evening events. The after-hours half of a conference, an awards night or a client dinner.
Team building workshops. Communication and decision-making, worked through directly with the people who have to do both.
Cognitive analysis. Structured thinking applied to a hard decision your leadership is actually facing.
Live music. A jazz trio led from the bass, followed by the show, on one booking instead of two.
Most of these combine. One trip that carries two or three of them is usually the best value on this page.
How to get a real number
It starts with a short form. After that, a second form collects the details a proposal actually needs: the room, the run of show, who is in the audience and what the event is meant to accomplish. From those you get a written proposal, and a contract when you are ready.
Tell him your budget. Buyers often hold that number back, on the theory that naming it costs them leverage. It does the opposite. A budget lets him build the largest version of your event that fits inside it, rather than proposing something you then have to cut down.
What comes back is three to five options, not one. Every one of them is an excellent event, built at a different scale, and one of them is built to land close to the figure you named. So naming it does not narrow what you are offered. It aims it.
Pricing questions, answered
Can I get a figure without filling anything out?
Not one you could rely on. A number named before the details are known is a guess, and a guess that moves later is worse than no number at all. The form takes a few minutes, and what comes back is a figure you can take to the person who signs.
Do we pay for travel?
No. Travel and lodging sit inside the fee, wherever the event is.
Should we tell you our budget?
Yes, and it works in your favor. Proposals come back with three to five options, every one of them an excellent event built at a different scale, and one of them built to land close to the figure you named. Naming it does not spend your leverage. It aims the proposal.
Can one trip cover more than one thing?
Often, yes. A keynote and an evening performance on the same visit are worth asking about together rather than separately.
How far in advance should we book?
There is no minimum lead time. If the date is on your calendar, ask about it.